For years, companies have been restricted to existing generic Top Level Domains (gTLDs) like .com, .net or .org to build their brands online. Now, companies can truly control their brand by creating their own ending; one where you direct what appears both before and after the dot. Instead of yourname.com, you can create yourname.city or yourname.web or yourname.somethingelse – you are only limited by your imagination.
Imagine if a large auction site could purchase their .BRAND and offer each one of its millions of valued customers a personal .BRAND ending, given away as a value-added service. Or if a city government acquired their .GEO, generating revenue by allowing local businesses to purchase a domain with the .GEO ending to market their restaurants or retail outlets.
With a custom TLD, you will launch your own ecosystem of interconnected websites and communities all tied together by your singular domain ending – that’s a powerful thing to own.
Use your brand name (e.g. .CRS) as your domain ending, rather than relying on the traditional .com. This provides an authentic, ownable online branding mechanism or seal of approval that your customers, vendors or partners can trust and you can fully control.
Once you own your own personalized TLD, the possibilities are endless. You can engage customers by giving them their own custom domain that ends with your brand (i.e. JohnDoe.CRS), or sell domains on the open market through trusted registrars like Network Solutions, generating interest and revenue from your TLD.
New TLDs create many different opportunities for a personalized registry, including: